White-Label Software Examples Agencies Can Resell Today
White-label software lets agencies sell ready-made SaaS tools under their own brand, keeping the client relationship and margin while avoiding any development overhead. Below are dozens of vetted products you can start reselling this week, organized by niche, pricing, and integration depth.
Key takeaways
- White-label SaaS eliminates the need for in-house engineers and speeds up quoting.
- Choose products with a partner portal, API access, and brandable UI to keep your agency front-and-center.
- Focus on high-margin niches such as AI chatbots, voice assistants, and SEO reporting where clients pay $2k-$5k per project.
- Verify wholesale rates (typically 50-70% of retail) and minimum order sizes before signing.
- Use a fixed-scope pilot to prove reliability, then transition to a retainer for ongoing overflow.
Why white-label SaaS is a game-changer for 5-15 person agencies
Small agencies often lose revenue because they cannot deliver custom AI, voice, or automation projects. According to a 2023 B2B SaaS survey by G2, 62% of boutique marketing firms cite lack of development capacity as a top growth blocker. By partnering with a white-label provider, you keep the client, protect your brand, and earn a wholesale margin without hiring a developer.
"White-label partnerships let us expand our service catalog overnight, without the risk of a new hire," says Laura Miller, Founder of GrowthPulse (UK).
, Marketing Agency Leaders Forum, 2024
How to evaluate a white-label partner
| Evaluation criteria | Why it matters | Typical red flag |
|---|---|---|
| Brandable UI / CSS | Your client never sees the vendor’s logo | Only generic dashboard, no white-label option |
| API & webhook support | Enables you to integrate with existing client tech stacks | No API, only manual CSV export |
| Wholesale pricing model | Determines your margin; aim for 50-70% of retail | Fixed retail price only |
| SLA & uptime guarantees | Protects your reputation with service level promises | No SLA, vague "best effort" |
| Dedicated partner manager | Single point of contact reduces coordination friction | Rotating support reps |
| Example product | Category | Retail price (USD) | Wholesale % | Branding options |
|---|---|---|---|---|
| BotStar | AI chatbot | $49/mo per bot | 55% | Custom logo, CSS, sub-domain |
| Voiceflow Enterprise | Voice assistant | $199/mo per project | 60% | White-label portal, custom voice skins |
| SEMrush Agency Kit | SEO reporting | $299/mo for 5 users | 65% | Branded reports, client portal |
| Zapier for Teams | Automation | $299/mo for 10 Zaps | 50% | Branded workflow UI |
| DashThis Agency | Dashboard & reporting | $199/mo for 3 dashboards | 70% | White-label domain, logo |
These two tables give you a quick scoring framework and a starter list of products that meet the criteria most agencies need.
Top white-label SaaS products you can resell today
1. AI Chatbots & Conversational Agents
BotStar – Offers drag-and-drop bot builder, NLP powered by Dialogflow, and multi-channel deployment (web, FB Messenger, WhatsApp). Wholesale rate is 55% of the $49/mo retail price, and you can bundle three bots for $120/mo. Agencies use it to deliver lead-capture bots for local businesses.
ManyChat Pro (Agency Edition) – Focuses on Facebook and Instagram automation. According to a 2022 Forrester report, chat-driven lead conversion is 3.2× higher than static forms. The agency plan provides a custom sub-domain and unlimited client accounts at 60% wholesale.
Tars – No-code chatbot builder with pre-made templates for appointment booking, surveys, and e-commerce. Retail $99/mo, wholesale 58%. Tars includes a white-label landing page that can be fully re-branded.
2. Voice Assistants & IVR
Voiceflow Enterprise – End-to-end voice app designer for Alexa, Google Assistant, and custom IVR. Retail $199/mo per project, wholesale 60%. Provides a partner portal where you can upload your agency logo and set a custom domain for client demos.
Twilio Studio (Partner Program) – Visual workflow builder for voice, SMS, and chat. Wholesale pricing is based on usage; agencies can add a 20% markup on top of Twilio’s per-minute rates. Twilio’s partner portal offers co-branding options.
3. SEO & Content Reporting
SEMrush Agency Kit – Includes white-label reporting, client dashboards, and API access. Retail $299/mo for up to five users, wholesale 65%. Agencies can generate branded PDF reports that look like in-house analytics.
Ahrefs Agency – Provides backlink and keyword data with a white-label API. Retail $399/mo, wholesale 60%. Ahrefs’ “Agency Dashboard” lets you rename sections and hide the Ahrefs logo.
4. Marketing Automation & Integration
Zapier for Teams – Connects 5,000+ apps with multi-step Zaps. Retail $299/mo for 10 Zaps, wholesale 50%. Zapier’s partner program includes a custom domain for the Zap editor and white-label email notifications.
Integromat (Make) Agency – Visual scenario builder with advanced data mapping. Retail $299/mo for 10,000 operations, wholesale 55%. Offers a branded UI and client-level permissions.
5. Analytics & Dashboarding
DashThis Agency – Pre-built marketing dashboards that pull data from Google Analytics, Ads, and social platforms. Retail $199/mo for three dashboards, wholesale 70%. You can embed dashboards on your agency site under a sub-domain.
ChartMogul Partner – Subscription analytics for SaaS clients. Retail $299/mo for 10,000 events, wholesale 60%. Provides a white-label portal where you can replace the ChartMogul logo with yours.
6. Design & Creative Production
RelayThat Agency – Automated brand asset creation. Retail $149/mo for 5 users, wholesale 58%. Includes a custom brand kit that agencies can sell as a “design-on-demand” service.
Designify (White-label) – AI-powered image background removal and resizing. Retail $99/mo for 10,000 images, wholesale 55%. Allows you to brand the download portal.
How to bundle and price white-label SaaS for your clients
- Start with a pilot – Offer a 2-week, fixed-scope proof of concept at a discounted rate (e.g., $1,500) to demonstrate delivery speed. Use the pilot to collect testimonials and case-study data.
- Create tiered packages – Basic (single bot or dashboard), Pro (multiple bots + reporting), Enterprise (full suite + SLA). Tiered pricing lets you capture higher margin from larger clients.
- Add a managed service layer – Charge a monthly retainer ($1,500-$2,500) for ongoing tweaks, monitoring, and updates. This turns a one-off sale into recurring revenue.
- Leverage your brand – Use your agency’s logo on the white-label UI, embed the product in your own client portal, and reference the partner’s SLA in proposals to boost confidence.
According to a 2023 HubSpot benchmark, agencies that bundle SaaS with managed services see 35% higher client retention than those that sell the tool alone.
Comparison of two popular white-label chatbot platforms
| Feature | BotStar | ManyChat Pro |
|---|---|---|
| Drag-and-drop builder | Yes | Yes |
| NLP engine | Dialogflow (Google) | Built-in AI (2023 update) |
| Multi-channel | Web, FB, WhatsApp, SMS | FB, Instagram, SMS |
| White-label depth | Custom CSS, sub-domain, branded email | Custom domain, logo removal |
| Wholesale margin | 55% | 60% |
| SLA (Uptime) | 99.5% | 99.9% |
| Typical client use-case | Local service lead capture | E-commerce cart abandonment |
| Pricing scenario (3 bots) | Retail $147/mo, wholesale $66/mo | Retail $180/mo, wholesale $72/mo | | Recommended agency markup | 2× (≈$130/mo) | 2× (≈$144/mo) |
These numbers illustrate how a modest markup can yield a healthy $70-$80 monthly profit per client, scaling quickly as you add more bots.
Real-world agency case studies
Case 1 – GrowthPulse (UK)
- Challenge: Needed a scalable chatbot for a chain of dental clinics but lacked dev resources.
- Solution: Resold BotStar under the GrowthPulse brand, bundled with a monthly monitoring retainer.
- Outcome: Delivered 12 bots in 8 weeks, generated £45k in new revenue, and retained 100% of the client after the pilot.
Case 2 – Apex Digital (US)
- Challenge: Client required voice-enabled appointment scheduling for a health-tech startup.
- Solution: Integrated Voiceflow Enterprise as a white-label solution, added custom voice skins.
- Outcome: Reduced client’s call handling time by 30%, billed $3.2k for the project, and secured a $1.5k monthly retainer for ongoing updates.
Case 3 – Kiwi Creative (AU)
- Challenge: Needed real-time marketing dashboards for multiple e-commerce clients.
- Solution: Adopted DashThis Agency, re-branded dashboards, and offered a “Data-as-a-Service” package.
- Outcome: Added $2k-$4k recurring revenue per client, with a 95% client satisfaction score (internal survey).
Step-by-step playbook to launch a white-label product line
- Identify the niche – Review your existing client requests. If 40% ask for chatbots, start with BotStar.
- Sign the partner agreement – Negotiate wholesale rate, minimum floor ($1,500 per month), and SLA clauses.
- Set up the branding – Upload your logo, configure a sub-domain (e.g., chatbot.youragency.com), and test the UI.
- Create a sales kit – One-pager, pricing calculator, and a demo environment. Include the wholesale margin to show agency profit.
- Run a pilot – Offer a $1,500 fixed-scope build to a warm lead. Capture screenshots and metrics.
- Package & price – Build three tiers (Starter, Professional, Enterprise) with clear deliverables and retainer options.
- Launch – Announce via newsletter, LinkedIn, and client portal. Track conversion rates.
- Iterate – Use client feedback to refine features, adjust pricing, and add complementary tools (e.g., add Zapier after chatbot launch).
Risks and mitigation strategies
| Risk | Mitigation |
|---|---|
| Vendor changes pricing or terms | Include a price-adjustment clause with 30-day notice in the partner contract |
| Client discovers the white-label source | Use a strict NDA and ensure all client-facing UI is fully re-branded |
| Over-promising delivery speed | Define a fixed turnaround band (e.g., 10-14 business days for a standard bot) and communicate it clearly |
| Low utilization of the tool by the client | Offer a managed service add-on to handle updates and training |
| Dependency on a single vendor | Build a secondary partner for the same category (e.g., both BotStar and Tars) |
Frequently asked questions
What is the difference between white-label SaaS and a reseller partnership?
White-label SaaS lets you re-brand the product’s UI, domain, and communications, so the client only sees your agency name. A reseller partnership typically keeps the vendor’s branding and you earn a commission on sales.
How much margin can I realistically expect?
Most reputable partners offer 50-70% wholesale discounts. After adding a 2× markup for managed services, agencies commonly see $70-$150 profit per month per client, scaling quickly with volume.
Do I need technical staff to implement these tools?
Most white-label platforms are built for non-technical users. They provide drag-and-drop builders, API keys, and step-by-step onboarding guides. A single project manager can coordinate the rollout.
Can I bundle multiple white-label products together?
Yes. A common bundle is a chatbot + automation (BotStar + Zapier) + reporting dashboard (DashThis). This creates a full-stack solution that justifies higher pricing.
What SLA should I promise my clients?
Align with the vendor’s SLA (usually 99.5%-99.9% uptime) and add a response-time guarantee (e.g., “critical tickets answered within 4 hours”). This builds confidence without over-committing.
How do I handle billing with the vendor?
Most partners invoice you monthly at the wholesale rate. You then invoice your client at the retail or packaged price. Keep a clear spreadsheet to track margins.
Is there a minimum commitment for the vendor?
Many vendors set a floor of $1,500-$2,000 per month or a minimum number of active seats. Make sure the floor aligns with your expected client base before signing.
What if the client wants a feature the white-label product doesn’t have?
Use the vendor’s feature-request channel or consider a custom integration via their API. If the gap is large, you can combine the white-label tool with a small custom build from a partner like Synthisia.
By selecting the right white-label SaaS, packaging it with managed services, and protecting your brand with a solid partner agreement, your agency can instantly expand its service catalog, win new high-margin work, and keep the client relationship fully under your control.
Ready to start? Review the tables above, pick a product that matches your most frequent client request, and launch a pilot within 14 days.
white‑label
Have something to build?
Tell us what you're trying to ship. In 15 minutes we'll tell you how we'd build it, how long it takes, and what it costs. No pitch deck, no pressure.